In Bloom: Sonya Moda's Resort 2025 Campaign, A Celebration of Coastal Elegance.
Sonya Moda unveils her Resort 2025 campaign, In Bloom, a sunlit journey into the heart of coastal beauty and vibrant, summer-inspired elegance. Set against the enchanting backdrop of Clovelly, the collection radiates the captivating allure of a summer garden in full bloom. This season, Sonya Moda’s muse embraces the soft, sun-kissed warmth of the coastline, embodying the effortless grace and timeless charm of a balmy seaside evening.Photographed by the visionary Charlie Grant, the campaign finds its muse in Caroline Wallace, whose presence brings the collection’s rich hues and delicate textures to life with an effortless sophistication. Guided by the artistic styling and creative direction of Sonya Mefaddi, Wallace’s looks exude a sense of freedom and vibrancy, echoing the kaleidoscopic colors of nature at its peak. Makeup artist Jess Maas enhances this natural beauty with a fresh, radiant look that harmonizes with the serene, coastal setting.
The shoot unfolds as a radiant tribute to summer, capturing the essence of relaxation and luxury that defines the season. Assisting on set were Maria Luric and Emilia Fedele, whose expertise ensured a seamless execution of this artistic vision. Together, the team has crafted a campaign that embodies not only the elegance and vitality of Sonya Moda’s designs but also the spirit of adventure and beauty that the season brings.With In Bloom, Sonya Moda’s Resort 2025 campaign serves as a vibrant ode to coastal life and the timeless allure of summer, merging art, fashion, and nature into a harmonious celebration of style and sophistication.
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