The Zimmermann Fall/Winter 2024-2025 Campaign, featuring the ethereal Aivita Muze and captured masterfully by Benny Horne, is a visual symphony of timeless elegance set against a backdrop of rugged natural beauty. This collection marks a harmonious blend of modern femininity and vintage charm, showcasing Zimmermann’s signature ability to merge delicate details with bold silhouettes.

The campaign unfolds in a cinematic desert landscape, where the harsh textures of the earth are juxtaposed with the softness and fluidity of the garments. From cascading floral gowns to structured suits in muted pastels, every piece tells a story of strength and grace. Aivita Muze, with her poised presence, embodies the Zimmermann muse: effortlessly confident, worldly, and endlessly captivating.

Benny Horne’s photography transforms each frame into a narrative—soft natural light bathes the intricate fabrics, while the architectural environment adds a touch of surrealism to the collection’s aesthetic. The interplay between the flowing silhouettes and the raw textures of the setting creates a visual dialogue that is both grounded and ethereal.
Key highlights of the collection include:

A floor-length floral gown that evokes vintage romance with a modern twist.

Metallic and leather-infused separates that play with Zimmermann’s characteristic layering.

Neo-Victorian ruffles paired with bold animal prints, exuding an avant-garde allure.

Sleek tailored suits in muted lilacs and earthy tones, offering a fresh take on power dressing.

This collection is an ode to the Zimmermann woman—someone who embraces contrasts and makes an unforgettable statement without uttering a word. With each season, the brand elevates its craftsmanship, and Fall/Winter 2024-2025 is no exception. Every detail, from the intricate lacework to the bold animal prints, feels intentional and refined.
Through Benny Horne’s lens, this campaign celebrates the essence of modern luxury: a world where tradition meets innovation, and where fashion becomes art. It’s more than a collection; it’s a lifestyle of quiet opulence and unshakable confidence.