Pop sensation and style icon Olivia Rodrigo exudes modern sophistication in Lancôme's newest campaign for the L’Absolu Rouge Drama Matte lipstick collection. Marking her debut as the brand's ambassador, the campaign captures her transformative beauty in two statement-making looks that celebrate the versatility of matte lips.

Photographed in rich and dynamic hues, Olivia effortlessly embodies the spirit of Lancôme's Drama Matte line. One look features the striking shade 430, Plum Addiction, paired with a lustrous burgundy dress and a sleek ponytail that channels bold elegance. For a softer yet equally captivating moment, she stuns in shade 399, Haute en Pink, complementing her knit top with a fresh, luminous finish. Her signature flowing dark locks add an ethereal touch to this more romantic ensemble.

The L’Absolu Rouge Drama Matte collection has redefined the matte lipstick game, offering 10 newly launched shades within its extensive 18-shade repertoire. Enhanced with ceramides, the formula not only provides intense, long-lasting pigment but also ensures hydration and a luxurious feel, delivering a perfect fusion of beauty and skincare.

From sultry, deep hues to vibrant, playful pinks, the collection empowers wearers to express their unique personalities effortlessly.