A Life in the Day: Rabanne Fall-Winter 2024 Campaign Starring Liu Wen
Rabanne’s Fall-Winter 2024 campaign, A Life in the Day, celebrates the essence of the modern woman navigating the dynamic rhythm of London. Supermodel Liu Wen takes center stage, photographed by the legendary Alasdair McLellan and styled to perfection by Marie-Amélie Sauvé. The vibrant streets of London serve as a backdrop, capturing moments of style, culture, and individuality woven into the fabric of daily life.Creative Director Julien Dossena crafts a collection that merges functionality with timeless appeal, inspired by the energy of the city and the eclectic styles of 1990s street fashion. Outerwear takes the spotlight, featuring oversized jackets and versatile staples designed for the fast-paced urban lifestyle.
Dossena draws from personal influences, including the music of Suzanne Vega, using her knack for finding beauty in the mundane as a muse. This approach imbues the collection with emotional depth, transforming ordinary moments into elevated expressions of design.Hair styling by Damien Boissinot and makeup artistry by Hiromi Ueda lend an understated yet striking finish to the campaign, while casting director Piergiorgio Del Moro curates a narrative that speaks to global influences and cultural fusion.
With A Life in the Day, Rabanne redefines contemporary fashion, offering a collection that resonates with modern women navigating life with elegance, individuality, and an eye for effortless style.
0 comments