The Versace Eyewear Fall/Winter 2024-2025 Campaign, titled Medusa Biggie, gracefully fuses the brand's storied heritage with the pulse of contemporary culture. This striking campaign reimagines the iconic Biggie sunglasses, a hallmark of rebellious luxury, through the lens of emerging cultural icons Sabrina Carpenter, pop music sensation, and Alexandre Sarr, a rising NBA star.Captured by renowned photographer Rosie Marks, the campaign exudes an effortless cool while staying true to Versace's legacy of bold and unapologetic style. Marks’ artistry shines through in her use of clean, powerful portraits, which highlight the oversized sunglasses as the centerpiece. Reflective surfaces in the frames subtly unveil surreal imagery, weaving together layers of depth and introspection that allude to the personal journeys of the featured talents.

Named in homage to the late Notorious B.I.G., whose love for oversized sunglasses immortalized the style, the Biggie frames transcend their origins to remain a symbol of confident individuality. As Donatella Versace expressed, “The Biggie glasses are for modern rebels—groundbreakers and champions of individuality.”