ADAD CampaignfashionFashion BrandFASHION CAMPAIGNFashion CollectionFASHION DESIGNFW 2024WILLY cHAVARRIA
Willy Chavarria’s FW24 Collection: A Poignant Ode to Love, Protection, and Intimacy
Renowned designer Willy Chavarria returns with a compelling Fall/Winter 2024 campaign that delves deep into the themes of love, protection, and the profound connections that bind humanity. Rooted in bold storytelling and evocative visuals, this collection serves as a tribute to raw emotion and unshakable resilience.Photographed by the visionary Diego Bendezu, the campaign features an illustrious cast of changemakers, including Paloma Elsesser, Mahmood, Carlos Nazario, and Dilone, alongside a diverse group of talent drawn from Chavarria’s broader community. Together, they embody the campaign's ethos of intimacy, solidarity, and unapologetic confidence.
At the heart of the FW24 collection lies Chavarria's unmistakable aesthetic—a fusion of sensuality, heritage, and contemporary edge. The collection prominently features black leather, houndstooth, and tweed, paired effortlessly with tassel loafers and athleisure-inspired tracksuits. Each piece conveys an evolution of Chavarria's iconic design language while preserving the deeply personal narrative that defines his work.“This collection is a reflection of our shared humanity,” Chavarria explains. “It’s a call to recognize the instinctive goodness within us, the urge to protect and nurture one another amidst life’s complexities.”
Art direction by Jess Cuevas and the masterful styling of Carlos Nazario imbue the campaign with emotional depth. Subtle yet striking makeup by Marco Castro and meticulously crafted hairstyles by Joey George further enhance the cinematic aura. This multi-faceted approach ensures that every image resonates, pulling the viewer into Chavarria’s vision of unity and vulnerability.
Art direction by Jess Cuevas and the masterful styling of Carlos Nazario imbue the campaign with emotional depth. Subtle yet striking makeup by Marco Castro and meticulously crafted hairstyles by Joey George further enhance the cinematic aura. This multi-faceted approach ensures that every image resonates, pulling the viewer into Chavarria’s vision of unity and vulnerability.
Chavarria has built a career on amplifying underrepresented voices, blending art and fashion to tell stories that challenge conventions and uplift communities. Drawing inspiration from his Mexican-American heritage and street culture, his work bridges the gap between high fashion and grassroots narratives.
As a two-time recipient of the CFDA Menswear Designer of the Year Award, Chavarria continues to redefine the boundaries of contemporary menswear. His designs transcend aesthetics, serving as poignant statements on social justice, inclusivity, and the beauty of shared human experiences.
As a two-time recipient of the CFDA Menswear Designer of the Year Award, Chavarria continues to redefine the boundaries of contemporary menswear. His designs transcend aesthetics, serving as poignant statements on social justice, inclusivity, and the beauty of shared human experiences.
With over 30 models representing a spectrum of backgrounds, the campaign underscores the importance of community and collective strength. Through its striking visuals and profound message, Chavarria’s FW24 collection reaffirms fashion's potential to serve as a mirror to society and a beacon of hope.
The Fall/Winter 2024 campaign is now live, inviting viewers to immerse themselves in Chavarria’s transformative vision. It is more than a collection—it is a celebration of the intersection of art, love, and the indomitable human spirit.
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