Zara’s High-Flying Holiday Campaign Captured by Alex Prager

by Editor - 00:00:00

Zara soars into the festive season with its Holiday Flight editorial, a dazzling collaboration with renowned photographer Alex Prager. Infused with vintage allure, the campaign transforms the chaos of an airport into a glamorous tableau, reminiscent of classic cinema’s golden era.

Prager’s lens captures a vibrant array of holiday-ready looks: bold overcoats in vivid hues, shimmering sequined dresses, and cozy knitwear that pop against the terminal’s holiday bustle. Accessories elevate the ensembles with kitten heels and statement bags, some playfully adorned with faux fur trims, adding a layer of sophistication.

Zara’s High-Flying Holiday Campaign Captured by Alex Prager

Set against a backdrop of twinkling Christmas trees and poinsettia arrangements, the editorial weaves a festive narrative. Prager’s keen eye captures cinematic moments—a traveler wrapped in a scarlet coat striding purposefully, a model reclining in sequined elegance, and a quiet moment at a vintage payphone—all exuding the nostalgia and magic of holiday journeys.

Celebrating the glamour and connection of seasonal travel, Zara’s Holiday Flight evokes a sense of joy and wonder, inviting us to embrace the festive spirit with style.