AD AD Campaign AJE BEACHWEAR fashion Fashion Brand Fashion Collection RESORT 2025 RESORT 2025 COLLECTION

Aje Resort 2025 Campaign: 'SOL' with Hana Jirickova

by Editor - 15:04:00

Aje’s Resort 2025 campaign, titled "SOL," radiates the essence of summer, weaving together vibrant colors, effortless elegance, and the sunlit spirit of Australian culture. Featuring Hana Jirickova as its captivating muse, the campaign celebrates a harmonious blend of sophistication and playful vitality, embodied through Hana’s iconic charm and vivacious energy.

Aje Resort 2025 Campaign: 'SOL' with Hana Jirickova

Czech-born and London-based, Hana brings an authentic, effervescent presence to "SOL." In a candid interview, she reveals her newfound love for bold, joyful hues, with pink emerging as her signature shade for the season—a refreshing departure from her once-muted monochromatic wardrobe. This embrace of color mirrors the ethos of Aje’s Resort 2025 collection, where bright, uplifting palettes inspire a sense of joy and spontaneity.

The campaign also draws from Hana’s connection to Australian culture, a sentiment she fondly reflects on through her admiration for the Gold Coast’s breathtaking beaches and her playful mention of the local “hot surfers.” These elements infuse the collection with a breezy, sun-soaked allure, perfectly encapsulating Australia’s laid-back, coastal lifestyle.

Visually, "SOL" promises to celebrate summer through airy silhouettes, dynamic prints, and a kaleidoscope of radiant colors, evoking the warmth and vibrancy of the season. With Hana’s charismatic spirit and Aje’s unmistakable nod to Australian summers, the campaign offers a contemporary yet nostalgic tribute to the enduring magic of sunny days. "SOL" is a celebration of life under the sun—effortless, joyful, and timeless.