In a stunning tribute to tradition and innovation, Alexander McQueen unveils its Lunar New Year 2025 campaign, marking the arrival of the Year of the Snake with a captivating narrative. Featuring acclaimed actor Zhang Youhao alongside a dynamic ensemble cast, the campaign masterfully merges modern aesthetics with cultural heritage, spotlighting standout creations from the brand’s Spring 2025 pre-collection.Central to the collection is the sleek T-bar Sling bag, a contemporary masterpiece adorned with McQueen’s iconic buckle detail—an elegant nod to the brand's craftsmanship. Alongside it, the ergonomic Flexion sneakers make a bold statement, available in rich seasonal tones such as deep burgundy, vivid orange, and pristine white. These pieces epitomize a harmonious blend of cutting-edge design and timeless sophistication, creating a collection that resonates with both tradition and modernity.