Dior’s Celestial Ode: Lunar New Year 2025 Campaign by Agnes Lloyd-Platt

by Editor - 00:00:00

Dior ushers in the Lunar New Year 2025 with a campaign that transcends convention, embracing the celestial allure of the unknown. Under the visionary leadership of Maria Grazia Chiuri and captured through the lens of the talented Agnes Lloyd-Platt, this campaign is a poetic homage to the maison’s enduring fascination with the cosmos and the mystical arts cherished by its founder, Christian Dior.

Dior Lunar Year 2025 Campaign shot by Agnes Lloyd-Platt

Chiuri’s Lunar New Year capsule reimagines the house’s longstanding dialogue with the stars, intertwining fashion with divination. Lloyd-Platt’s photography conjures an ethereal, almost hypnotic atmosphere, where starry projections and shadowy scrims transform the stage into an enchanting dreamscape. These moody, romantic portraits offer a glimpse into a universe where the lines between fashion and fantasy dissolve, inviting viewers into a narrative of wonder and discovery.

Complementing the stills is a mesmerizing short film that deepens the campaign’s cosmic allure. Set to an evocative, mystical score, the film draws viewers into an intimate exploration of the unknown, evoking the timeless ritual of gazing into a crystal ball to divine the future. This artistic approach seamlessly blends the anticipation of a new year with the hope and mystery it brings.

Departing from the conventional motifs often associated with Lunar New Year campaigns, Dior’s astrological theme offers a fresh and culturally resonant perspective. By weaving the ancient art of divination into its narrative, the maison honors both tradition and its own heritage while crafting a campaign that feels both innovative and timeless.

The Dior Lunar New Year 2025 capsule, brought to life through this celestial celebration, reaffirms the brand’s commitment to storytelling and artistry. At once mystical, evocative, and utterly captivating, the campaign serves as a beacon of optimism and elegance, heralding a future filled with beauty and possibility.