Gucci ushers in the Lunar New Year 2025 with an elegant campaign that celebrates connection and transformation, themes central to the holiday. Guided by Creative Director Sabato De Sarno and Art Director Riccardo Zanola, the campaign brings a heartfelt narrative to life.House ambassadors Xiao Zhan and Ni Ni star in a touching short film that captures the spirit of celebration. Xiao Zhan returns home to partake in traditional festivities, while a symbolic glance through a window reveals Ni Ni, similarly immersed in the holiday. Though apart, their connection is symbolized by the snake—a Chinese astrological emblem of renewal and change.