Louis Vuitton’s Spring Summer 2025 campaign transcends fashion, weaving art and history into a modern narrative of elegance and innovation. Under the visionary direction of Nicolas Ghesquière, the campaign features cinematic portraits of house ambassadors Saoirse Ronan and Lisa of Blackpink, captured by renowned photographer Steven Meisel against enigmatic landscapes by French conceptual artist Laurent Grasso.

Central to the campaign is Grasso’s Studies into the Past, a series of surreal Renaissance-inspired landscapes. These seemingly harmonious vistas conceal a visual paradox—shading and geometry transform idyllic scenes into shadowy prisms, disrupting traditional perceptions of depth and space. The evocative backdrops echo Louis Vuitton’s ability to juxtapose historical artistry with futuristic vision.

Futuristic Muses in "Soft Power"
Ronan and Lisa embody the collection’s theme of “soft power,” draped in Ghesquière’s bold yet refined designs. Statement silhouettes and innovative tailoring complement the dreamlike quality of Grasso’s artwork, presenting a vision of contemporary femininity that is poised, intellectual, and unbound by time.

A Dialogue of Fashion and Art
The campaign underscores Louis Vuitton’s commitment to cultural innovation, bridging classical art movements with modern design. By collaborating with Grasso and blending fine art into its storytelling, the house elevates the conversation around fashion’s role in shaping contemporary culture.
Louis Vuitton’s Spring Summer 2025 campaign is a masterstroke of creative synergy, redefining luxury as an interplay of history, innovation, and individuality. It is a celebration of modern womanhood—timeless, bold, and unapologetically forward-thinking.