Sandy Liang Resort 2025: Effortless Indulgence at The Standard

by Editor - 17:41:00

Step into the whimsical world of Sandy Liang's Resort 2025 campaign, where elevated everyday luxury meets playful femininity. Starring Mica Kendall and captured by Daria Kobayashi Ritch, this visually stunning campaign unfolds in the chic setting of The Standard Hotel, NYC. From crystal-studded ballet flats spilling out of a bathtub to the joy of new treasures scattered across the room, it’s a celebration of indulgence, charm, and effortless elegance.

Sandy Liang Resort 2025: Effortless Indulgence at The Standard

Sandy Liang’s Resort 2025 campaign exudes modern sophistication, blending aspirational style with a relatable, carefree joy. Shot by the talented Daria Kobayashi Ritch, the imagery captures Mica Kendall as the embodiment of the Sandy Liang woman—effortlessly chic and unapologetically playful.

Set against the luxurious backdrop of a hotel suite at The Standard, NYC, the campaign evokes the euphoria of a perfectly curated shopping spree. Accessories like crystal-studded ballet flats take center stage, with whimsical setups—like a bathtub brimming with these dazzling treasures—that elevate the narrative from the ordinary to the extraordinary.

Makeup artist Sena Murahashi’s work further enhances the campaign's feminine yet contemporary vibe, perfectly aligning with the collection’s theme of elevated luxury. This campaign isn’t just about fashion—it’s an invitation to revel in life’s little indulgences and embrace the playful side of glamour.