Tod’s Pre-Spring 2025 Campaign: A Contemporary Ode to Italian Elegance

by Editor - 17:39:00

Tod’s unveils its Pre-Spring 2025 campaign, a refined celebration of Italian craftsmanship and timeless sophistication. Under the creative direction of Charles Levai and Kevin Tekinel, the campaign stars Mica Argañaraz, Hugo Sauzay, and Hedi Ben Tekaya, with Global Brand Ambassador Xiao Zhan making a standout appearance. Captured through the lens of renowned photographer Zoë Ghertner, the campaign is a masterful blend of heritage and modernity.

Set against the breathtaking Mediterranean landscapes of Sicily—spanning the coastal beauty of Palermo to the rustic charm of Scopello—the visuals encapsulate the essence of Italian tradition and lifestyle. The serene backdrops serve as the perfect stage for Tod’s signature icons, elevating the collection’s artisanal details and versatile elegance.

The wardrobe, meticulously styled by Brian Molloy, exudes a polished yet effortless aesthetic, while the artistry of makeup artist Lauren Parsons and hair stylist Ramona Eschbach enhances the natural allure of the cast. Together, the creative team crafts a narrative of understated luxury, where each image resonates with cultural richness and contemporary flair.

With a seamless interplay of iconic craftsmanship and modern sensibility, Tod’s Pre-Spring 2025 campaign redefines the meaning of sophisticated fashion. It is not merely a collection; it is a tribute to the enduring beauty of Italian artistry, set against a landscape as timeless as the brand itself.