Tory Burch ushers in the Year of the Snake with an elegant and vibrant Lunar New Year campaign starring renowned model Xiao Wen Ju. Set against the serene beauty of rolling green hills and crisp blue skies, the campaign captures the essence of renewal and optimism central to both the holiday and Tory Burch's Spring 2025 collection.At the heart of the collection is a Lunar New Year capsule featuring bold designs that harmonize tradition and modernity. Rich hues of red—a symbol of luck and prosperity—dominate the palette, while intricate snake motifs bring a contemporary flair. These elements embody Tory Burch's signature approach to feminine style, offering a fresh perspective on timeless traditions.