At Seoul Fashion Week, Japanese model and internet sensation NAGOMI captivated audiences as she graced the runway for RE RHEE’s Autumn/Winter 2025-26 collection. The Seoul-based womenswear label, helmed by designer Rhee June-bok, presented its latest collection, “Traces of Lingering Scent,” at the iconic Dongdaemun Design Plaza (DDP)—an event attended by a star-studded crowd, including Korean celebrities and K-pop icons.

Known for her role in the viral "Nakonako couple" YouTube trend, which has amassed millions of followers among young Japanese audiences, NAGOMI’s presence brought a new level of global appeal to the show. Her influence transcended fashion, highlighting the intersection of digital culture and high design.

The AW25-26 collection by RE RHEE exuded an air of poetic nostalgia, exploring the idea that memories—like lingering scents—leave traces long after they fade. With delicate craftsmanship, flowing silhouettes, and subtle yet evocative details, the collection seamlessly blended modern sophistication with an ethereal, almost dreamlike quality.

As the lights dimmed and the final look swept across the runway, RE RHEE reaffirmed its place as a brand that bridges heritage and innovation, while NAGOMI proved that the influence of digital icons in the fashion industry is stronger than ever.