BIOBEAUTY was launched as more than just a skincare brand—it is a movement, a redefinition of beauty that embraces inclusivity, authenticity, and the power of self-care. Rooted in over three decades of experience in fashion, wellness, and advocacy, the brand was born from a desire to challenge outdated beauty standards and celebrate the evolution of beauty at every stage of life.

BIOBEAUTY is a response to the industry's long-standing lack of representation, particularly for mature skin. It was created to empower individuals to embrace aging with confidence, offering luxury, natural formulations that nourish and enhance rather than conceal. At its core, BIOBEAUTY stands as a testament to the belief that beauty is not about perfection—it is about radiance, resilience, and self-acceptance. Beyond skincare, the brand is a platform for advocacy, ensuring that diversity in beauty is not a fleeting trend but a lasting commitment. 

My journey began as a model in my late teens, where I experienced both the glamour of the fashion industry and its glaring shortcomings, especially the lack of diversity. A pivotal moment came when I was turned away from a major opportunity because my look and height didn’t align with the narrow beauty standards at the time. That rejection didn’t defeat me—it inspired me to challenge and redefine those standards. Later, my personal exploration of wellness revealed that true beauty starts with health, self-care, and a clean, natural approach. These experiences—rejection, self-discovery, and resilience—shaped the foundation of my brand, BIOBEAUTY, and my mission to champion inclusivity and holistic, natural beauty.

The lack of representation in the beauty and fashion industries has always been painfully clear. I often had to fight for my voice to be heard in rooms where no one looked like me, where my ideas were dismissed as being for “niche” markets. My agency at the time labelled me as “exotic” which ultimately led to fewer bookings. The skepticism I faced was disheartening, but it never silenced me. I overcame these challenges by staying rooted in my vision and surrounding myself with mentors and supporters who believed in me. Building BIOBEAUTY as a pro-aging brand for mature skin was my way of proving that diversity isn’t a limitation—it’s an advantage.

To me, beauty begins with self-respect and self-care. When we prioritize nourishing our bodies and minds, confidence naturally follows—it radiates from the inside out. At BIOBEAUTY, we focus on clean, natural formulations that nurture mature skin, because I believe beauty evolves with time. Empowerment comes from recognizing that taking care of yourself isn’t selfish—it’s necessary. Self-care is an act of reclaiming your power and setting the foundation for confidence and strength.

Start small but be consistent. For inner beauty, I recommend daily mindfulness practices like journaling or meditation, even if it’s just five minutes a day. For outer beauty, hydration, a nutrient-rich diet, and clean, effective skincare are essential. Movement is also key—whether it’s yoga, a brisk walk is my favourite, or dancing, it helps keep your body and mind aligned. Most importantly, listen to your body and give yourself grace.

One of the biggest misconceptions is that beauty is about perfection. Many people believe they need to “fix” themselves, but I encourage them to embrace their uniqueness instead. Another myth is that wellness requires a lot of money or time. I help clients shift by showing them that small, accessible changes—like drinking more water or taking a five-minute stretch break—can have a profound impact. Beauty and wellness are journeys, not destinations.

Know your “why.” Your purpose will be the anchor that keeps you grounded when challenges arise. Do your research and make authenticity the cornerstone of your brand. And don’t underestimate the power of storytelling—your personal journey is your unique selling point and can inspire others to connect with your mission.

Stay true to yourself and don’t compromise your values. The industry can be tough, but knowing who you are and what you stand for will keep you grounded. Seek out mentors and build relationships with people who champion your vision. And remember, your presence in this space isn’t just for you—you’re paving the way for others to follow.

Resilience, adaptability, and authenticity. Resilience helps you weather setbacks, adaptability ensures you stay relevant, and authenticity builds trust and loyalty with your audience. Whether you’re modeling or running a business, your ability to connect with people on a genuine level is what sets you apart.

I use my platform to share stories of resilience—both mine and those of other women—because storytelling has the power to inspire and unite us. Through BIOBEAUTY and my work with Models of Diversity, I aim to create opportunities for women who feel unseen. I’ve also mentored young women in South Africa, encouraging them to dream boldly and unapologetically claim their power.

To me, women’s empowerment is about creating opportunities where none exist and equipping women with the tools to succeed. It’s also about celebrating women unapologetically. This belief has driven everything I do, from building BIOBEAUTY to advocating for diversity in fashion.

I want to see brands authentically reflecting the diversity of their consumers. This means expanding product lines to cater to a variety of skin tones, ages, and needs, and ensuring leadership roles within companies are just as diverse. Inclusivity isn’t just good ethics—it’s smart business.

I’m excited to launch my brand BIOBEAUTY. We are focused on pro-aging, celebrating beauty as it evolves over time. I’m also partnering with Models of Diversity on workshops to empower women from underrepresented communities to pursue careers in fashion and beauty. Additionally, I’m working on rebranding my beauty podcast to highlight stories of women who’ve overcome obstacles to achieve inspirational success and growth in beauty and wellness. The podcast will shine a light on what it truly means to be ageless. 

AI and personalized wellness have incredible potential to make beauty more accessible. For example, technology can create custom skincare solutions based on individual needs. At BIOBEAUTY, we’re exploring ways to harness technology for mature women. However, it’s important to balance innovation with a human touch—beauty is as much about connection as it is about science.

I would love to collaborate with Emma Grede, co-founder of Good American, because of her commitment to inclusivity and empowerment. Her ability to merge purpose with profitability inspires me, and I believe we could create something truly transformative together. 

I’m motivated by the stories of women who feel unseen. I look forward to the day when someone tells me that BIOBEAUTY made them feel valued, and I’m reminded of my purpose. My mission is to prove that beauty knows no age, race, or limit.

Designing the BIOBEAUTY logo felt deeply personal—it was the moment my vision became real. Another milestone was speaking at a global women’s event, where I shared my story and connected with women from around the world. The moments where I completed a phase of the journey, are the moments that stand out, because I have suffered with procrastination and imposter syndrome which would paralyse me. So moving forward despite all the voices in my head telling me it’s probably not going to work, is something I am extremely proud of myself for. 

I hope my work serves as a blueprint for inclusivity and authenticity. My dream is for pro-aging beauty to become mainstream, empowering future generations to celebrate aging as a privilege. 

Beauty is a journey, not a destination. At BIOBEAUTY, we celebrate individuality, not perfection. Let’s continue to redefine beauty standards, one bold step at a time. 

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