Tory Burch embraces the synergy between fashion and athleticism in its Spring/Summer 2025 campaign, captured through the lens of Jamie Hawkesworth. Featuring Irina Shayk, Mona Tougaard, and Ida Heiner, the campaign unfolds within a Parisian track-and-field and gymnastics facility, where the fluidity of movement meets the brand’s signature refinement. 

Drawing inspiration from the global celebration of sport, particularly in the wake of the Paris Olympics, the collection reinterprets athletic influences through a sophisticated lens. Hawkesworth’s imagery masterfully juxtaposes the models’ graceful motion against the architectural grandeur of the gymnasium—where soaring ceilings, warm wood paneling, and vintage training apparatus enhance the campaign’s aesthetic of strength and elegance.

With a focus on clean lines, dynamic silhouettes, and effortless functionality, the collection reflects sport’s universal language while reinforcing Tory Burch’s modern, polished aesthetic. Seamlessly blending form and function, the campaign positions the brand at the forefront of the season’s conversation on athletic-inspired luxury.