For Fall/Winter 2025-2026, Ashley Williams dives deeper into the introspection of girlhood, continuing the themes of her Spring collection while confronting the complexities of adulthood. The lookbook—both playful and poignant—reflects Williams’ personal reflections on growing up, the passage of time, and the lingering pull of childhood comforts.

Manga-inspired prints on hoodies and sweatpants, evoking baby rompers, sit alongside AI-generated cat prints on skirts and fitted tees. Statement pieces include a beaded dress crafted from colorful embellishments sourced in Seoul, as well as sailor dresses and pleated skirts in delicate pastels. Styled by artist Claire Barrow, models appear as faceless dolls, their obscured features amplifying the collection’s kitsch aesthetic and its embrace of nostalgic fantasy.

Williams revels in "bad taste," reclaiming once-unfashionable elements with humor and charm—heart-shaped ruffled bags, reminiscent of toilet roll covers, become playful accessories. "I’ve always been drawn to bad taste," she admits, leaning into the unconventional and unexpected.

After a decade in fashion, Williams is at her most authentic, resisting industry expectations of aesthetic "maturity" in favor of embracing what feels true. With FW25, she offers a heartfelt and rebellious love letter to girlhood—its beauty, awkwardness, and refusal to fade.