Benjamin Benmoyal steps into a new era for Fall Winter 2025-2026, refining his brand identity with a fresh, commercially attuned approach while maintaining creative autonomy. Stripping away his former cassette tape textiles and overt Moroccan influences, he unveils a collection that seamlessly blends vintage romance with contemporary ease, capturing the spirit of a new generation.

A palette of soft pastels—pale pink, lilac, and blush—infuses the collection with a hyper-feminine allure. Cropped tweed jackets sparkle with ornate buttons, while coats in pink brocade and violet herringbone wool evoke a sense of old-world sophistication. Delicate cross-stitched roses bloom across long cardigans and oversized scarves, while openwork crochet pieces adorned with heart motifs enhance the collection’s handcrafted charm.

Yet, femininity is tempered with a relaxed, streetwise sensibility. Baby pink joggers edged with lace, wide-leg jeans embroidered with florals, and denim printed with vintage wallpaper motifs inject a dose of effortless cool, speaking to a clientele that effortlessly blends nostalgia with urban edge.

This evolution is already proving successful—presented at the newly launched Run showroom, Benmoyal has seen a fivefold increase in pre-collection orders, signaling strong market resonance. Further solidifying his expansion, the designer unveils a capsule collaboration with Schott, reimagining classic bomber and varsity jackets through the lens of his signature tweeds and intricate embroidery.
FW25/26 cements Benmoyal’s transformation, offering a poetic interplay of heritage and modernity—where heirloom-inspired elegance meets the unfussy appeal of contemporary streetwear.