DKNY’s Spring/Summer 2025 campaign pulses with the electric energy of New York, capturing the effortless cool and dynamic rhythm that defines the brand. Shot by Daniel Jackson in collaboration with agency Big and Partners and styling by Alastair McKimm, the campaign distills the essence of the city’s iconic spirit into a series of striking visuals.

Models Dorit Revelis, Paula Soares, and Rebecca Leigh Longendyke embody a distinctly modern attitude, moving through the city with an air of understated confidence. Taxicab yellow—a signature hue in DKNY’s visual language—cuts through the urban backdrop, seamlessly blending the brand’s heritage with the metropolis that inspired it.

Both a tribute and a statement, the campaign reaffirms DKNY’s deep-rooted connection to New York’s bold aesthetic, where style is as instinctive as the city’s ever-moving pulse.