In an exquisite fusion of heritage and innovation, Miu Miu unveils its Spring/Summer 2025 campaign, once again entrusting the luminous Gigi Hadid as the face of its coveted leather goods line. 

Photographed by the legendary Steven Meisel, this campaign is a masterful interplay of timeless portraiture and modern digital artistry, redefining fashion as an evolving dialogue between past and present.

With creative direction by the visionary Miuccia Prada and styling by the ever-bold Lotta Volkova, the campaign transcends conventional storytelling. Meisel’s lens captures Hadid in an ethereal symphony of poise, strength, and effortless sophistication, each frame evoking the elegance of high-society portraiture. Set against soft pastel backdrops, her presence is both commanding and serene—an homage to a bygone era, reinterpreted for today’s fashion connoisseur.

Yet, this is no mere replication of history. Through a meticulous digital painting technique, each image blurs the lines between photography and fine art, transforming Hadid into a living masterpiece—her sculptural poses immortalized in a dreamlike tableau. The result? A campaign that elevates Miu Miu’s leather goods beyond mere accessories, turning them into objets d'art—coveted, timeless, and undeniably iconic.

Miu Miu’s Spring/Summer 2025 campaign is more than an aesthetic triumph; it is a statement—a celebration of the interplay between art, fashion, and the unrelenting allure of reinvention.