ALEKSANDRA SACHENKOExclusiveEXCLUSIVE INTERVIEWInspirational TalkInterviewinterviewsWomen Empowermentwomen fashionWomen In Business
Empowered Perspectives: Redefining Beauty Through Photography, Art, and Self-Expression
In a world where beauty standards are often dictated by perfection, this extraordinary project challenges the norms and redefines what it means to be truly seen. Spearheaded by photographer and creative director Aleksandra Sachenko, this collaboration brings together an exceptional team, including model and muse Natalija Djordjevic Vajbl, makeup artist Yulia Shulgina, and assistant Marina Vasileva, all working together to celebrate the individuality, confidence, and inner strength of women.

This shoot is more than just a visual masterpiece; it’s a statement. It’s a testament to the fact that beauty is not exclusive to professional models but rather something that radiates from within every woman. Through the lens of Aleksandra’s artistic vision, the transformative touch of Yulia’s makeup expertise, and the collective synergy of the entire team, this project seeks to inspire women to embrace their unique beauty and step into their power with confidence.
Beyond the striking imagery, this conversation delves deep into themes of self-worth, empowerment, creativity, and breaking industry stereotypes. Each member of the team shares their personal insights, challenges, and triumphs, offering a raw and honest look at the power of photography, makeup, and self-expression as tools for empowerment.
Join us as we explore their perspectives, their journeys, and the profound impact of this project—one that goes far beyond the frame of a photograph.
Interview with Photographer Aleksandra Sachenko
What inspired you to create this project, and what message do you hope it conveys to women?
Good afternoon. First of all, I would like to thank you for the opportunity to work with your team again. It is always a pleasure to work with professionals!
I was pushed to create this project by the realisation that many women, unfortunately, doubt their beauty, endlessly comparing themselves to models and influencers with their perfect pictures in social networks. To be honest, a year ago I didn't realise the scale of this problem, but time after time I was written to by ordinary girls (of stunning beauty!) with a message, the meaning of which can be reduced to one phrase: ‘Are you sure that I will look the same as all the models you work with?’. I was shocked. In fact, people are giving up their identity and their natural beauty in favour of imposed trends. But any beauty can be accentuated with make-up and styling (and even without them), with the right images to bring out the natural beauty of every woman even more, which is what I do in my work with private clients. And it's not about trends at all.
That's how I conceived of a project that would show absolutely any woman, ‘You are beautiful. Your beauty is individual. You can be that model/influencer if that's what you want.’
It was important for me that women could feel like real stars due to the atmosphere on the set, the professional approach of the whole team, and, of course, the result of the work. Because if you reduce everything to a minimum, the main thing is the inner feeling of your beauty, inner self-confidence, and uniqueness. And I think we have succeeded.

How do you see photography as a tool for empowering women and breaking industry stereotypes?
Photography, like any art, is an opportunity to stop time and record those aspects that are important for mankind at a given moment, and thus becomes a great tool for reflection. In my opinion, reflexion is one of the coolest mechanisms to draw conclusions and not to repeat mistakes, to track progress/regress or stagnation in social processes, such as, of course, women's empowerment. And art is the best reflection of existing processes.
By the way, I've noticed that I am surrounded by more and more really successful women who are achieving success not only in their careers but also in socially relevant issues. We work together and grow together -isn't that breaking stereotypes?
What was it about this particular muse that made her the perfect fit for this project?
Natalija is an amazing person. She is a combination of beauty, intelligence, education, femininity, and so much kindness that I can hardly describe in words. I really wanted to tell more about her through photography. She is multifaceted. For me, as a creator, this is an insanely important fact because I work with people, first of all. And when I feel this human depth, I feel and see even more, and therefore I can reveal the full potential of the woman in front of the camera. The more facets she is willing to show me—I would even say trust me—the more trust there will be between us, which means that the depth of the work will increase exponentially. And another important fact is that she is not a professional model (I'm sure you were surprised). When I first saw her, I honestly couldn't believe it, but she is. Although I'm sure she will be the face of the biggest brands at one point in time if she wants to.
As a female photographer, what challenges have you faced in the industry, and how have you overcome them?
Fortunately, I have not experienced any difficulties in my field, but to be fair, I have not been in it long, but I do not rule out that there will be, because life is long. I can only say that I am the kind of person who does not pass over difficulties but treats them philosophically.
What role does confidence play in your work, both behind and in front of the camera?
It is no exaggeration to say that she has the main role to play. I am sure that it is with self-confidence and self-belief that any great project begins. People can always sense whether you are confident or not, and it doesn't matter whether it's a client or your colleague on set. But, of course, this is especially important when working with private clients, because photography is like psychotherapy, you know? You have to trust; you have to open up; otherwise, what's the point of it all? If you don't feel confident, the client won't feel it either. I would call it this: You (the creator) are a beacon that lights up the right path, and can it shine dimly?
What advice would you give to women who want to step in front of the camera but feel hesitant?
That's a great question! First, find a photographer whose work you really like and share with them your worries about the shooting process (e.g., lack of posing experience). This is a client's biggest fear, in my gut. But really, if the photographer has a great eye, it's not a problem. On the shoot itself, try to trust, let go of control, and listen to the photographer. I don't know any creator who would demand from the client from the first minutes of super cool posing (or demand anything at all); well, that's silly! We are all human beings, and we all need time to warm up (usually 10-15 minutes from the shooting time), and it's absolutely normal. And my personal advice: don't be afraid to ask questions when preparing for a shoot, because preparation is 50% of success. And, again, trust in the process. I love that moment when my client lets go of control and just enjoys the process. This is when you get the most beautiful shots.
How do you balance artistic vision with authenticity when portraying women?
To be honest, I don't know how to separate the two, but I think the point is that my style of female portraiture at the moment is built on this balance. Yes, I can choose strange angles, play with distortions, etc., but only for magazines and brands if the client wants it. I myself believe that there is already artistry in every authenticity; you just have to see it and bring it out.
What emotions or themes did you hope to capture in this shoot, and do you feel you succeeded?
The main objective was to show how differently a woman's beauty can be revealed, which manifests itself not only through her external features (natural beauty enhanced by make-up artist's work, image stylisation, lighting, location, etc.), but also through the feeling of inner confidence of the heroine. You look at the photo and feel: She (the heroine) knows for sure that she is beautiful, intelligent, multifaceted, and so on. I think we achieved that 100 %.
What’s one moment from this shoot that stood out to you as particularly powerful?
As for me, this moment was when me, makeup artist Julia, and my assistant Marina all said in one voice, ‘Perfect!’ and our muse got so genuinely embarrassed, by the way, revealing yet another facet!
How do you hope this project will inspire other women?
I am sure that these works inspired many women not to be afraid and not to be ashamed of their beauty, to stop comparing themselves with ideal pictures in social networks, but to feel and fix the feeling of self-confidence in themselves and their beauty not only mentally (through work with self-esteem), but also in its physical manifestation (by getting photos). So, after the release of the project, we were approached by so many women who wanted to see themselves in the images from Julia (a makeup artist) and through the prism of my view of female portraiture at this stage of my career. It's a great feeling, to be honest! It's moments like that that make me feel like I'm doing the right thing.

Interview with Muse (Model) Natalija Djordjevic Vajbl
Being someone who is not a professional model, how did this experience challenge or change your perception of yourself?
Ever since I was a kid, I used to draw attention from people working in that kind of industry. I always loved to poste, to act, to play as I’m a famous superstar which resulted in me having a lot of photoshoots and being in kids modeling agency. I also had a great opportunity to develop acting career since I was noticed by a production company called Film 87 which is a sister-firm to Italian Cinecittà. Unfortunately, I had other plans and desires as I child so I never took that chance and made something out of it. My love for posing and being photographed never went away. I found myself in front of the camera once again and this time, I won’t take this opportunity for granted.
What was the most surprising or empowering moment for you during the shoot?
The most empowering moment during the shoot would definitely be having all eyes on me. I just love being in the center of the universe and having everyones attention. I feel like that boosts your confidence up and makes you feel like you could conquer the world.
What message would you give to women who think they have to fit a certain mold to feel beautiful?
Beauty has no standards. Society’s always trying to make us think you have to fit into a mold to be beautiful which is completely wrong. Nowadays, after all these years of having to look specific way to be considered pretty, it’s so beautiful to see someone who is everything opposite of that. That’s why, I think, people who have that unique beauty draw attention wherever they go. Everyone is beautiful in their own way and the key for feeling beautiful is taking care of yourself. God took time to create every piece of you, never change it just to fit into society standards that change every few years.

Can you share a little about your work with animals and why it is important to you?
As someone who grew up with animals, I just cannot imagine my life without them. Animal activism is really important to me and I hope that in next few years I will be able to take it to a new level. We are the only spicie not living a way of nature and it will cost us a lot, and not only us as human specie but everything alive on our planet. My goal is not only to help animals around me but to educate people on how important is to be friendly to them, to feed them and help if needed. There’s one an Indian legend that says: "When a human dies there is a bridge they must cross to enter into Heaven. At the head of the bridge waits every animal that human encountered during their lifetime. The animals, based on what they know of this person, decide which humans may cross the bridge... and which are turned away.” and I’m giving my best to live by that.
How does creativity—whether through photography, fashion, or any other art—help you express yourself?
Art is the most important part of my life. It’s the way that I live. God gifted me with painting and writing skills. Apart from modeling and acting, I went to the art school and painting is for sure my biggest passion and love. There’s a lot of stories about me being in kindergarten and not playing with kids but sitting in the corner and just drawing all day. I loved drawing horses so all my relatives always got a nice drawing of a horse for their special occasions. As I grew up, I found myself in love with poetry and writing. I used to write my own books in the middle school. I used to buy those big notebooks and re-designs their covers to make it look like an actual book. Art, in every way possible, is as important to me as the oxygen is. Without it I wouldn’t know how to live.

What does confidence mean to you, and how has this experience impacted your own confidence?
Confidence is the most important thing in everyones life. You just have to have it, no matter what job you do. A huge part of gaining confidence is having great environment. I was lucky to have an amazing grandmother who always made me feel like the most beautiful girl in the world. She’s for sure the most important person in my life and she made me who I am today. I was always the weird, strange kid in class, that one girl others tried to bully but it never affected me because I had amazing parents and relatives, most importantly my granny. It never hurt me, never broke me down because their bad words couldn’t come near me. Now the fact that I’m different is my biggest weapon but without confidence, it would be a weakness because I wouldn’t be able to see what a great gift it is to be unique.
If you could tell your younger self one thing about self-worth and beauty, what would it be?
First of all, I’d hug that little girl so tight. I would tell her that I am everything she always wanted to be and that I’m so proud how she handled everything that life brought to her. I wouldn’t tell her not to stress about making a mistake because everything is a great lesson and opportunity to learn something new. I just know that little kid would be proud because our ride wasn’t that easy but we made it as fun as possible.
How do you think projects like this contribute to changing societal beauty standards?
Those kind of projects is an amazing thing because you never know where you can find your next treasure. There’s a lot of people working in many other industries who are just waiting to be found. Some of them dream about modeling and some of them would do it for fun, but at the end of the day the most important thing is that you’re happy. I also think that fashion and modeling industry should be for everyone and models should be all the people who truly love that job. The beauty is in everyone being different and it should be seen.

Interview with Makeup Artist Yulia Shulgina
How does makeup serve as a form of empowerment for women?
Makeup allows women to express their individuality and creativity. It's an art form that can be used to create different looks and styles, as well as boost self-confidence!
Makeup can help women feel more prepared for social situations. This can be especially important for women working in professions where appearance is particularly important.
Makeup can also have cultural significance as a way to express one's cultural identity.
It's important to note that makeup is a personal choice. Women are not obligated to wear makeup, and there's no right or wrong way to wear it. Makeup can be a tool for women's empowerment, but it's important to use it in a way that is not restrictive and is beneficial.
What was your approach to creating the look for this shoot, and how does it tie into the theme of celebrating women’s diversity?
My approach to creating the look for this shoot was as sensitive, respectful, and inclusive as possible. I strived to emphasize the model’s natural beauty while balancing makeup and hair with the style of clothing, décor and mood of the shoot. In my work, I always consider the type of appearance, skin tone, hair structure, and other individual features. Makeup is just a tool, and it shouldn't be separate from the person, changing their appearance beyond recognition. In my opinion, there's nothing more beautiful than a woman who likes herself, who is confident in herself and her look!

What challenges have you faced as a woman in the beauty industry, and how have you pushed through them?
Female makeup artists working in the field may face safety issues and the risk of harassment. It's not always possible ensure safe working conditions, especially when working with unfamiliar clients. This is rarely talked about, but this problem exists. It's always necessary to warn people close to you about where you are going to work, especially if it involves traveling to a client’s home. Having your own space, such as a beauty studio or working in a beauty salon can also minimize the risks.
The beauty industry is very competitive, and it can be difficult for makeup artists to stand out and make a name for themselves. In addition to professional skills and a catchy portfolio, a makeup artist should be a good psychologist, should hear the client's wishes, feel their mood, and be able to win them over. After all, as a rule, a makeup artist shares joyful and pleasant events with their client. Simple human support and sincere compliments can make a client's eyes light up no worse than perfect eyeliner! I sincerely believe that if you love your job and constantly develop as a master, any difficulties can be overcome.

How do you think beauty standards have evolved, and what changes would you like to see?
Beauty standards are becoming more flexible, accepting different types of appearances, skin tones and ages. There is an increasing emphasis on diversity and inclusivity. There's no longer a single "right" look. Instead, the focus is on individuality and self-expression.
The "no-makeup makeup" trend continues to gain popularity. The focus is on healthy and radiant skin rather than a thick layer of makeup. Self-care is becoming a key element of beauty.
People are also becoming more open to experimenting with makeup. Bright colors, unusual textures, and bold looks are becoming increasingly popular. This is also demonstrated by the makeup from recent years' fashion shows!
I really like the way that beauty standards are changing right now. Makeup is seen as an art form that allows you to express your individuality and creativity.
Be prepared to constantly learn, practice, and don't be afraid of difficulties!
The beauty industry is constantly evolving, so it's important to keep up with the latest trends and techniques. Attend master classes, watch educational videos, read specialized literature. Practice on models, friends, relatives. The more practice, the better the skills. Not everything will work out right away. Don't be afraid of rejections. Be persistent and motivated. And don't let doubts and fears stop you.
What is the most rewarding part of helping someone transform through makeup?
The most rewarding part of helping to transform with makeup is not just changing one’s appearance, but unlocking one’s inner potential. This is psychological support. Creating a comfortable and trusting atmosphere. Helping to boost self-esteem and confidence. Makeup is not only about appearance but also about inner feelings.

This collaboration is a testament to the power of art, confidence, and self-expression. Through the lens of Aleksandra Sachenko, the beauty of Natalija Djordjevic Vajbl, and the artistry of Yulia Shulgina, we are reminded that beauty is not about fitting into a mold but embracing what makes each of us unique. Their work serves as an inspiration to all women—urging them to step into the light, own their stories, and never doubt their brilliance.
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Credits
Model/Muse: Natalija Djordjevic Vajbl
Photographer/Creative Director: Aleksandra Sachenko
Makeup & Hair: Yulia Shulgina
Assistant: Marina Vasileva
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