AD AD Campaign COS fashion Fashion Show Greece SPRING SUMMER 2025

COS Spring Summer 2025 in Athens: Where Marble Meets Minimalism

by Editor - 12:21:00

For Spring Summer 2025, COS elevated its minimalist vernacular with cinematic grandeur, unveiling its latest collection within the awe-inspiring Dionyssos marble quarry just outside Athens. The natural amphitheater of stone became both stage and symbol—an enduring monument to materiality, refinement, and sculptural form.

COS Spring Summer 2025 in Athens: Where Marble Meets Minimalism

As guests descended a dramatic steel staircase into the heart of the quarry, the show unfolded like a living fresco. A constellation of international luminaries—Adrien Brody, Sharon Stone, Georgina Chapman, Gemma Chan, and Jodie Turner-Smith—set the tone for an evening where quiet luxury met architectural clarity.

Comprising 35 looks across menswear and womenswear, the “see now, buy now” presentation revealed COS’s signature restraint reimagined through nuanced tailoring, fluid draping, and a mastery of detail. Silhouettes shifted between the precise and the poetic—silky dresses and fine knits echoed the soft curves of the quarry, while sculptural suiting anchored the collection with a modernist edge.

The palette was drawn directly from nature: mineral whites, terracotta blush, deep navy, and soft, weathered blues. One standout print—a marbled motif reminiscent of Renaissance frescoes—was crafted using flower petals pressed against lenses, resulting in painterly patterns that felt both ephemeral and eternal.

Footwear followed suit in quiet innovation: suede mules, sculpted ballerinas, and knitted ankle boots grounded each look in functionality without sacrificing form. Every element, from fabric to silhouette, embodied COS’s continued dialogue between purity and presence.