Versace redefines its own iconography through a surrealist lens in the Spring Summer 2025 campaign, captured by the visionary Zoë Ghertner. Infused with effortless glamour and historical resonance, the campaign seamlessly fuses the house’s signature boldness with a softer, pastel-infused palette, evoking the dreamlike compositions of Italian surrealist masters.

Starring Olivia Petronella Palermo, Chen Yang, Fernando Casablancas, Libby Bennett, and Luke Champion, the campaign unfolds within a lush, carpeted interior, where psychedelic pastel prints, sleek leather-and-denim pairings, and sculptural silhouettes are set against a backdrop of design evolution—from the grandeur of Ancient Rome to the refined minimalism of mid-century modernism. This curated mise-en-scène blurs the boundaries between fashion, art, and architecture, crafting a space where heritage and modernity collide in striking harmony.

Ghertner’s intimate, angular framing heightens the collection’s depth and intrigue, allowing fluid draping, precision tailoring, and tactile contrasts to command attention. Styled by Allegra Versace, the looks radiate a balance of structure and sensuality, further elevated by Fara Homidi’s luminous beauty artistry and Anthony Turner’s sculptural hair designs.

By interweaving historical grandeur with contemporary audacity, Versace SS25 stands as a testament to the house’s enduring allure—a vision where fashion transcends the material, becoming a statement, a dialogue, a living work of art.