Zimmermann’s Swim 2025 campaign is a languid ode to the golden ease of summer—an immersive daydream shaped by sunlight, water, and soft nostalgia. Captured through the warm, cinematic lens of Benny Horne and creatively directed by Nicky Zimmermann and Emil Vrisakis of Smile Agency, the campaign drifts between elegance and ease, framing the season through a lens of refined sensuality.

Model Abbey Lee moves with languor and grace along the edge of a deep blue pool, her silhouette caught in fleeting moments of quiet, sunlit luxury. The styling—curated by Romy Frydman—embraces Zimmermann’s signature fluidity: breezy forms, sun-washed tones, and understated prints that exude both freedom and femininity.

What emerges is a softer evolution of resortwear. The usual polish gives way to a more relaxed, intimate presence—where summer is not curated, but simply felt. With makeup by Jodie Boland and hair by Damien Boissinot, the beauty look complements this natural ease, rounding out a campaign that leans into mood over overt display.

Zimmermann’s Swim 2025 invites us into a quiet reverie of escapism—one where glamour is instinctive, time stretches with the tide, and the spirit of summer lingers just a little longer.